Customers love sharing pictures of beautifully presented food and drinks. When your logo is on a coffee cup, tray liner, or napkin, every photo becomes free advertising. On social media, these branded items act like a digital showcase, making your business more discoverable to new customers.
Search engines like this very much, as places, like google see this as a sign of your brand being consistent and trustworthy. When your brand appears on a search engine with your packaging in reviews, tags and posts it all creates recognition without you having to do anything. Branded packaging encourages these natural mentions, which search engines pick up as positive signals.
Offline, branded products help your business stand out against competitors using plain or generic packaging. Customers are more likely to remember and return to the brand they recognise. Online, this translates into more branded searches, which boosts your SEO rankings. The higher the better.
A strong, consistent brand makes your business appear more professional and reliable. That likeability factor encourages word-of-mouth recommendations and increases the chances people will search for your name specifically, again feeding back into stronger visibility online.
Want to get your hands on some branded packaging? Make an enquiry today!
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