If you’ve ever wondered how people find your business online, the answer often comes down to keywords. But don’t worry - you don’t need to be an SEO expert to use them effectively and simply.
Here’s a few simple tips to help you choose and use the right keywords to get your business noticed.
What Are Keywords?
Keywords are the words or phrases people type into search engines like Google, when they’re searching for a product or service.
For example, a café owner might search for:
- “custom coffee cups with logo”
- “branded greaseproof paper for takeaway”
- “till rolls next day delivery”
If your website includes these kinds of words naturally, you’re more likely to show up in their search results, which results in people finding you easier and your business moving higher up in the ranking system.
Think Like Your Customer
Put yourself in your customer’s shoes. What would they type into google or even TikTok that would make you appear as a result.
If you sell both POS products and branded packaging like CCR Paper, your customers might search for:
- “credit card rolls for restaurants”
- “custom napkins for coffee shops”
- “fast delivery till rolls”
- “personalised greaseproof paper for delis”
These are all valuable keyword ideas because they describe exactly what you sell and who it’s for.
Use Keyword Tools
There are so many tools that can help you find what keywords are ranking and how you could be utilising other keywords to appear in search engines effectively.
If you want a little extra help, free tools like Google Keyword Planner or Uber suggest, which are great tools to investigate depth on what’s working and not working for you.
For example, if you type in “branded coffee cups”, you might find related terms like:
- “eco-friendly takeaway cups”
- “Custom printed cups UK”
- “Compostable coffee cups with logo”
These can inspire new product descriptions or blog topics.
Add Keywords Naturally
Once you’ve chosen your main keywords, use them in the right places but keep it simple- don’t over complicate it.
Good spots include:
- Page titles and meta descriptions
- Product names and descriptions
- Blog posts
- Headings and image alt text
For example, instead of saying “We sell napkins,” you could say “We supply custom printed napkins for cafés and coffee shops across the UK.”
Review and Refresh Regularly
Keyword trends change, especially as new packaging products and materials become popular.
Every few months, check your website content to make sure your keywords still match what people are searching for.
At CCR Paper, we regularly update our product pages and blogs to reflect what our customers care about most - things like sustainability, fast delivery, and high-quality branding.
Small keyword changes can make a big people finding business and increasing traffic and growth to yourself.
By Jasmine may (Marketing)
